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AHA 2021 Diamond Awards Announced

Recipients of the Arkansas Hospital Association’s 2021 Diamond Awards have been selected. The competition, co-sponsored by the Arkansas Society for Healthcare Marketing and Public Relations, is designed to recognize excellence in hospital public relations and marketing. Diamond Awards and Certificates of Excellence were possible in four divisions (hospitals with 0-25 beds, hospitals with 26-99 beds, hospitals with 100-249 beds and hospitals with 250 or more beds) in 9 categories. The competition drew 94 entries.

Judging for each entry was based on goals and objectives, audience to whom directed reasons for choosing the format, frequency and quantity, portions that were created internally/externally, results/evaluation and total budget. Only one Diamond Award was awarded in each category, per division (bed size).

The diamond award-winning hospitals, by category and bed size are:

Advertising Print/Digital, 0-25 Beds
Howard Memorial Hospital, Nashville

Advertising Print/Digital, 100-249 Beds
NEA Baptist Memorial Hospital, Jonesboro

Advertising Print/Digital, 250+ Beds
Jefferson Regional, Pine Bluff

Advertising Special Visuals, 0-25 Beds
Howard Memorial Hospital, Nashville

Advertising Special Visuals, 26-99 Beds
St. Bernards Five Rivers, Pocahontas

Advertising Special Visuals, 100-249 Beds
Medical Center of South Arkansas, El Dorado

Advertising Special Visuals, 250 + Beds
Washington Regional Medical System, Fayetteville

Advertising Television/Television PSA, 26-99 Beds
St. Bernards Five Rivers, Pocahontas

Advertising Television/Television PSA, 100-249 Beds
The Bridgeway, North Little Rock

Advertising Television/Television PSA, 250+ Beds

UAMS Medical Center, Little Rock

Advertising Total Campaign, 0-25 Beds
Stone County Medical Center, Mountain View

Advertising Total Campaign, 26-99 Beds
St. Bernards Five Rivers, Pocahontas

Advertising Total Campaign, 100-249 Beds
Conway Regional Health System

Advertising Total Campaign, 250 + Beds

Baxter Regional Medical Center, Mountain Home

Annual Report, 100-249 Beds

White River Health System, Batesville

Annual Report, 250 + Beds

Baptist Health, Little Rock

Foundation, 26-99 Beds
Arkansas Hospice, North Little Rock

Foundation, 100-249 Beds
North Arkansas Regional Medical Center, Harrison

Foundation, 250 + Beds
Mercy Hospital Northwest Arkansas, Rogers

Publication, 0-25 Beds
Howard Memorial Hospital, Nashville

Publication, 26-99 Beds
St. Bernards Five Rivers, Pocahontas

Publication, 100-249 Beds
The Bridgeway, North Little Rock

Publication, 250 + Beds
St. Bernards Healthcare, Jonesboro

Special Event, 26-99 Beds
Arkansas Hospice, North Little Rock

Special Event, 100-249 Beds
North Arkansas Regional Medical Center, Harrison

Special Event, 250+ Beds
Unity Health, Searcy

Writing, 100-249 Beds
NEA Baptist Memorial Hospital, Jonesboro

Writing, 250+ Beds
Jefferson Regional, Pine Bluff

Congratulations to all the 2021 Diamond Award Winners!