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AHA Announces Winners of 2020 Diamond Awards

The results are in for the 2020 Diamond Awards! The competition, which is co-sponsored by the Arkansas Society for Healthcare Marketing and Public Relations, is designed to recognize excellence in hospital public relations and marketing. Diamond Awards and Certificates of Excellence were awarded in four divisions (hospitals with 0-25 beds, hospitals with 26-99 beds, hospitals with 100-249 beds and hospitals with 250 or more beds) in 9 distinct categories. The competition drew 52 entries.

The top awards (Diamond) will be presented to each facility’s marketing department at a scheduled date and time. Certificates of Excellence will be mailed to recipients in October.

Judging for each entry was based on goals and objectives, audience to whom directed reasons for choosing the format, frequency and quantity, portions that were created internally/externally, results/evaluation and total budget. Only one Diamond Award was awarded in each category, per division (bed size).

The diamond award-winning hospitals, by category and bed size are:
Advertising Print/Digital, 0- 25 Beds
CARTI, Little Rock

Advertising Print/Digital, 100- 249 Beds
Conway Regional Health System, Conway

Advertising Special Visuals, 0-25 Beds
CARTI, Little Rock

Advertising Special Visuals, 100-249 Beds
Conway Regional Health System, Conway

Advertising Special Visuals, 250 + Beds
St Bernards Healthcare, Jonesboro

Advertising Television/Television PSA, 100-249
Medical Center of South Arkansas, El Dorado

Advertising Total Campaign, 100-249 Beds
Medical Center of South Arkansas, El Dorado

Advertising Total Campaign, 250 + Beds
St Bernards Healthcare, Jonesboro

Annual Report, 100-249 Beds
Arkansas Methodist Medical Center, Paragould

Annual Report, 250 + Beds
Washington Regional, Fayetteville

Foundation, 26-99 Beds
Arkansas Hospice, North Little Rock

Foundation, 100-249 Beds
North Arkansas Regional Medical Center, Harrison

Foundation, 250 + Beds
Arkansas Children’s Hospital, Little Rock

Publication, 0-25 Beds
Howard Memorial Hospital, Nashville

Publication, 100-249 Beds
White River Health System, Batesville

Publication, 250 + Beds
Baptist Health, Little Rock 

Special Event, 26-99
Great River Medical Center, Blytheville

Special Event, 100- 249
North Arkansas Regional Medical Center, Harrison

Writing, 100-249 Beds
The BridgeWay, North Little Rock

Writing, 250+
Unity Health, Searcy


Congratulations to all the 2020 Diamond Award Winners!