In the 'No Normal,' the health care system is no longer designed around physicians, refocusing wholly on patients and their protection; telehealth is normalized, creating new access points and advancing our system in consumer experience and digital sophistication; and most importantly, we talk openly about racial disparities in health care access and treatment approaches.
Attendees will take the reins by considering several key fronts:
- First, hospitals must take a hard look at what they want to stand for – and revisit messaging and brand voice accordingly (internally and externally).
- Second, hospitals must consider their payor relations strategy and how contract renewals will be different now, including new terms around telehealth.
- Third, health systems must consider their M&A strategy – are they buyers or sellers? The market will undoubtedly continue to consolidate during the No Normal and beyond.
The session will share data, research, and insights that bolster these concepts and help bring them to life. We will also explore the strategies we’re seeing from current and future competitors – health plans, retail health players, and emerging competitors such as Walmart, Amazon, and others.
1.5 Continuing Education Hours Applied For: ACHE Qualified Education Hours