HOT TOPIC B

Digital Front Door: Modernizing the Health Care Consumer Experience

Thursday, November 2  |  2:30 – 4:00 p.m.

Consumerism has been a growing force within health care, and health care providers are under more pressure than ever to meet the expectations of health consumers. At the same time, health consumers have a growing array of care options, many of which are digital or
have digital components.

We’ll explore how digital front door is changing consumers’ health care experience and gain valuable insights into the consumer perspective on digital health care from Geonetric’s Industry and Consumer Health Surveys.

1.5 Continuing Education Hours Applied For: ACHE Qualified Education Hours

This session is sponsored by AHA Services, Inc.

Meet Ben Dillon

Ben Dillon is co-owner and Chief Strategy Officer at Geonetric which he joined in 2000. In his time at Geonetric, a sought-after speaker and writing, Ben has become an influential voice in healthcare digital marketing and helps organizations across the country engage healthcare consumers by improving their digital experiences. He is a former SHSMD board president, a 2022 inductee in the Healthcare Internet Halljavascript:void(0); of Fame, and services on the editorial advisory board for eHealthcare Strategy and Trends. Ben is also part of the founding team for NewBoCo, a non-profit building Iowa's entrepreneurial and innovation ecosystem where he continues to serve as a startup mentor and board member. 

Ben Dillon

Co-Owner and Chief Strategy Officer

Geonetric