HOT TOPIC 3

Inclusivity Through Marketing

Thursday, November 2 | 7:30 – 9:00 a.m.

Health inequities are tied to environmental and social factors impacting patient access to care and organizational understanding of barriers to patient care. Kristie will walk attendees through the key community and organizational factors that must be understood in order to open up the dialogue on how, in our marketing, we can build-in inclusivity to both the internal and external health care environments.

1.5 Continuing Education Hours Applied For: ACHE Qualified Education Hours

This session is sponsored by AHA Services, Inc.

Meet Kristie Tobias, MHA, HFMA CRCR

Kristie specializes in collaborating with C-suite leaders, directors and managers to implement change management principles, leadership evaluation systems, service excellence programs, accountability tools and revenue cycle optimization systems. She has a background in human resources and people development that she applies to help organizations bridge communication and relationship gaps, increase employee engagement and reduce turnover.

Through her career, Kristie has created leadership development curriculum, mentorship programs and speaking workshops that have served thousands of employees and leaders.

Outside of work, Kristie is active in her community, providing consultation and mentorship to drive organizational development for nonprofit organizations such as Gulf Coast Kid’s House and Powerful Women of Gulf Coast as well as the Mayor for the City of Pensacola. She also serves on the board of directors for the Gulf Coast Kid’s House, Favor House, Ronald McDonald House Charities and YMCA of Northwest Florida.

Kristie Tobias, MHA

Director, Consultant, Coach, Author & National Speaker

Huron Consulting Group